How is Power One different from other real estate agencies?  Simply put, Power One is focused on saving Sellers money.

So how can Power One save me (the Seller) money?  That’s a great question.  Let’s first see how a traditional real estate agency works.

Listing Your Property with a Traditional Real Estate Agency

If you list your property for sale with a traditional real estate agency, the agency (as the listing broker) will likely require you to pay a specified commission once the property sells. Although real estate agencies don’t fix commission rates, you can typically expect to pay 6% of the sales price at closing. 

To make things more favorable for the listing broker, they will usually require you to sign an Exclusive Right to Sell Listing Agreement.  Among other things, this agreement states that you must pay the listing broker the specified commission once your property sells, regardless of who actually sells the property.  In other words, even if you find the Buyer on your own, you’ll still have to pay the listing broker the full commission.

EXAMPLE #1:  You list your property for sale with a traditional real estate agency at a commission rate of 6%.  The listing broker engages in the ordinary marketing activities and you sell the property for $100,000.  At closing, you’ll pay out $6,000 in commission (ouch!). 

EXAMPLE #2:   Same as above.  However, you sell the property for $200,000.  At closing, you’ll pay out $12,000 in commission (now that REALLY hurts!). 

If the listing broker finds the Buyer (or you find the Buyer…see above), the listing broker is entitled to 100% of the commission.  If another real estate agency (not the listing broker) finds the Buyer, the commission is usually split 50/50 between them.

"Best Case Scenario" for the Listing Broker:  The listing broker (or you…see above) finds the Buyer.  In this situation, the listing broker keeps 100% of the commission.  

In our $100,000 deal (see Example #1 above), that’s a cool $6,000 in the listing broker’s pocket! 

In our $200,000 deal (see Example #2 above), the listing broker is taking home a whopping $12,000!

"Worst Case Scenario" for the Listing Broker:  Another real estate agency finds the Buyer.  In this situation, the listing broker usually gets 50% of the commission as compensation for the listing broker’s marketing/advertising services (for purposes of our discussion, let's call the 50% commission the listing broker receives a "listing fee").

In our $100,000 deal (see Example #1 above), this listing fee would equal $3,000.  Not too shabby for listing your property for sale! 

In our $200,000 deal (see Example #2 above), this listing fee skyrockets to $6,000…same work but double the pay!

Listing Your Property for Sale with

At Power One, we think listing a property for sale is the easiest way for a real estate agency to make money.  As noted in the examples above, the listing broker performs the same work on the $100,000 deal as he/she does on the $200,000 deal.  But the pay is significantly more on the $200,000 deal vs. the $100,000 transaction!  So why should you have to pay a listing broker a whole lot of money for simply listing & marketing your property for sale?  We don’t think you should!

To list your property for sale on the MLS and engage in traditional marketing strategies, Power One only charges an up front $350 Advertising Fee (which is payable at the time our Exclusive Brokerage Agreement is executed...see defintion below).  If Power One or another real estate agency finds the Buyer for you, a commission equal to 4% of the sales price will be payable by you at closing.  If you like, you can consider this 4% the “Selling Fee.”

So what if the Seller finds the Buyer without any assistance from Power One or any other real estate agency?  Excellent question!  At Power One, we don’t require you to sign an Exclusive Right to Sell Listing Agreement (see discussion above).  Instead, you sign an Exclusive Brokerage Agreement.  Among other things, this agreement indicates that you don’t have to pay the 4% Selling Fee if you find the Buyer without any assistance from Power One or any other real estate agency.  All you have to pay in this situation is a 2% Representation Fee at Closing (which covers Power One's expenses for negotiating on your behalf, documenting the transaction and coordinating closing).

A little confused?  Here’s an example to help you understand why listing your property with Power One is your best choice.

 Example of the Cost Savings for Sellers

Let’s Assume a Sales Price of $100,000 

	Traditional Real Estate Agency Commission Structure	POWER ONE Fee Structure
You list your home and Power One or another real estate agency brings you the Buyer:	Although commissions aren’t fixed by real estate agencies, the prevailing rate is 6% of the Sales Price ($6,000 in our example) which is paid at closing.	You’ll pay Power One a $350 Advertising Fee at the time of listing + 4% of the Sales Price ($4,000 in our example) which is paid at closing. Cost Savings:  $1,650
You list your home and you find the Buyer without any assistance from Power One or any other real estate agency:	You’ll likely pay the full commission outlined above. Many real estate agencies require you to sign an “Exclusive Right to Sell Listing Agreement” which means, among other things, that you pay the full commission even if you find the Buyer.	You don’t sign an Exclusive Right to Sell Listing Agreement with Power One. Consequently, you’ll pay Power One a $350 Advertising Fee at the time of listing plus a 2% Representation Fee at Closing. Cost Savings:  $3,650

 FREQUENTLY ASKED QUESTIONS

Do other Realtors show Power One Listings? YES THEY DO!  The Power One Fee Structure enables other Realtors to earn a commission for bringing a buyer into the transaction.  As a result, other Realtors routinely show Power One Listings to their prospective buyers.  In short, the more your property is shown (by either Power One or other Realtors) = a greater likelihood that your property will sell quickly.  In fact, we keep track of all our showings and sales.  Currently, over 60% of our listings are sold by Realtors from other real estate agencies (which is very comparable to statistics for traditional real estate agencies).  Ask a Power One Realtor for a summary report!  

In your opinion, how do properties get sold?  Is it because of a great Realtor or something else?  Great question!  Here’s a simple answer…a property sells itself if it is properly priced and advertised.  The only marketing that needs to be done most of the time is placing a yard sign on your property and listing it in the multiple listing service (MLS), which is a list of “for sale” properties available to all Realtors in the area.  Without question, the MLS is the most effective way to sell your property. Since all Realtors can check out your property on the MLS and earn a commission for bringing a Buyer to the table (see discussion above), you’ll have a lot of Realtors focused on your deal!

At Power One, we don’t think it’s fair to make you pay a lot of money for listing and advertising your property for sale.  To be honest, the same work and effort goes into listing and advertising a $100,000 house & a $500,000 house.  So why should the “listing fee” increase?  It shouldn’t.

Other people tell me I should list with one of the bigger real estate agencies.  Does size matter?  In real estate sales, size doesn’t matter at all!  As mentioned above, a property sells itself if it is properly priced and advertised.  What does matter, however, is which real estate agency can effectively market your property and put more money in your pocket at the closing.  Hey…that’s us!

I don’t like any Realtors (including Power One)!  I’ll probably try to sell the property on my own.  Trust us…we understand why you don’t like Realtors.  However, before you try to sell your property as a For Sale by Owner (FSBO), please keep in mind that you won’t have access to the biggest and best marketing tool in the industry…the MLS.   If your property is not listed on the MLS, there’s a strong chance it’ll take a while to sell.  Why? 

Reason #1:  If your property isn’t listed on the MLS, Realtors won’t know your property is for sale unless they see your yard sign or advertising.  Since most Buyers work with Realtors, you’re fighting an uphill battle from the very beginning.

Reason #2:  If you act as a FSBO, many Realtors will assume that you’re not interested in paying any commission to them.  If a Realtor doesn’t think he/she has a shot at a commission, guess what?  The Realtor won’t “jump up and down” to show your property.

Does Power One show my property and coordinate showings with other Realtors?  Absolutely.  Other Realtors routinely show our properties to their prospective buyers. 

Does Power One market on the internet?  Yes.  Your Property will be listed on Realtor.com and this website.

Does Power One advertise on television?  We sure do.  Your Property will be shown on CTV.

Does Power One advertise in the Daily Ardmoreite?  Yes. 

Does Power One assist me with all the documents and negotiations?  Absolutely.

Why does Power One charge an up front $350 Advertising Fee?  Can I pay by credit card?  Those are very good (and fair) questions.  As we’ve seen, Power One saves Sellers money by charging a flat $350 Advertising Fee instead of the costly “listing fee” that traditional real estate agencies collect at closing.  In order to offer this benefit to every Seller (and cover our marketing overhead), we request that the $350 Advertising Fee be paid up front.  Here’s the best way to think about our Advertising Fee:  “Pay a little today to save a lot at closing.” 

TO GET STARTED, CONTACT POWER ONE TODAY!